A Modern Approach Using Social Marketing Platforms! The automotive market in Nepal is undergoing a significant transformation as electric vehicles (EVs) gain traction alongside traditional Internal Combustion Engine (ICE) cars. Selling these two types of vehicles requires distinct approaches due to differences in consumer preferences, infrastructure and market dynamics. ICE cars appeal to buyers seeking …
Diana Bocaneala, Vice President of Global Talent at CloudFactory, recently concluded a business trip to Kathmandu marked by several engagements. On March 26, she delivered a keynote address at the HR Meet 2025, organised by Growthsellers Pvt. Ltd., focusing on how intelligence, innovation and business impact are shaping the future of human resource management. With …
Vishal Surana is a dynamic and results-oriented professional with significant experience in IT, branding, and marketing. Currently, he holds the position of Brand Manager at Panchakanya Group, where he spearheads brand strategy and execution for one of Nepal’s most recognised industrial conglomerates. His responsibilities include managing integrated marketing campaigns, corporate communications, product positioning, branding, and …
I pursued Chartered Accountancy for my higher education. My article-ship was completed in Mumbai, India. Throughout my studies, I also engaged in part-time training. However, my first official employment began at Rastriya Banijya Bank (RBB) in 2006, starting at level 9. At that time, RBB had brought in foreign management to improve the state-owned banks, …
Deepak Raj Joshi serves as the Chief Executive Officer of the Nepal Tourism Board (NTB), a collaborative initiative between the government and the private sector dedicated to tourism promotion. Under his leadership, the NTB has been actively engaged in positioning Nepal as a compelling investment opportunity through forward-thinking promotional and marketing strategies, adapting to the …
What additional benefits are the C-suites availing? Lucrative salaries and perks associated with certain professions often become the talk of the town. In publicly listed companies, this information is transparent and published in their annual reports. Salaries and incentives for government employees are also publicly known. However, in privately owned corporates and industries, these matters …
When the first Nepal Toastmasters Futsal Tournament was organised during the fall of 2023, there was a unique requirement – each team that wanted to qualify needed at least two female players in their 10-person team and one female player playing on the field at all times. The tournament, which was set up to bolster …
Urmila Shrestha is the Chief Executive Officer of Salt Trading Corporation Ltd. (STC). With over 37 years of experience at STC, she has served in various capacities and has been CEO since 2007. She has led STC’s expansion beyond its initial salt distribution mandate to include essential commodities like sugar, rice, flour, LPG gas and …
Mergers and acquisitions (M&A) hold the promise of fast growth, economies of scale, and competitive advantage, yet fully realising these benefits remains a great challenge for business leaders. According to studies by McKinsey and the Harvard Business Review, 70% to 90% of all M&A deals fail to deliver their anticipated benefits. More importantly, poorly executed …
Sushil Prasad Shrestha is a seasoned marketing professional with over 25 years of experience in Strategic Brand Management, Core Marketing, and Product Development. He earned his MBA in Marketing Management from Pune University, India. Recognised for his ability to drive business growth and build high-performing teams, Shrestha has established himself as a leader in the …
Adapting to consumer preferences through innovation ensures brand survival Read More »
