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Selling Electric Cars vs. ICE Cars in Nepal

A Modern Approach Using Social Marketing Platforms! The automotive market in Nepal is undergoing a significant transformation as electric vehicles (EVs) gain traction alongside traditional Internal Combustion Engine (ICE) cars. Selling these two types of vehicles requires distinct approaches due to differences in consumer preferences, infrastructure and market dynamics. ICE cars appeal to buyers seeking …

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Advertising through TV comparing with Digital Media and Linked TV

As the advertising industry continues to develop at a rapid pace, businesses will continue to find themselves at a crossroads when deciding how to allocate their advertising budgets: TV, digital, both, neither? Digital advertising and traditional television advertising are historically strong channels for reaching target audiences. However, a rising star in the advertising industry that …

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Navigating Cognitive Biases

Unleashing the True Potential of Your Innovation Process Innovation is the lifeblood of organisational growth and competitiveness. Yet, the path from ideation to successful implementation is fraught with critical decision-making moments, each significantly impacting the innovation value chain. At every stage – from identifying opportunities, generating and evaluating ideas, to developing and commercialising solutions – …

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Creating Value from Mergers

Mergers and acquisitions (M&A) hold the promise of fast growth, economies of scale, and competitive advantage, yet fully realising these benefits remains a great challenge for business leaders. According to studies by McKinsey and the Harvard Business Review, 70% to 90% of all M&A deals fail to deliver their anticipated benefits. More importantly, poorly executed …

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Redefining Transport Jobs in Nepal: The Shift from Workers to Professionals

Introduction Can we imagine our lives without modern transportation? Traveling miles on foot, by cart, or on horseback like our ancestors is hardly practical. While such modes of travel might be considered adventurous and appealing for tourism or recreational activities—often at a high cost—they are simply not feasible for daily life. The transport sector is …

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Speak without Fear

Nervous when speaking in public? I still remember the tight slap I received from my teacher when I was in the fifth standard. I had mustered up all my courage to tell her that I did not want to participate in a school play as I could not utter the two-line dialogue I was given …

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