Marketing is everything, else no business and no growth. Marketing starts with identifying target customers and their expectations. The first question that every marketer must answer is ‘are your target customers aware about your brand?’ There are a lot of cases where sellers cannot find buyers and buyers cannot find sellers for a particular brand …
Guiding customers in their purchase decision-making process Read More »
“Though my ancestral home is in Sindhuli, I spent most of my childhood outside the district due to my father’s job, leading me to grow up in various places. In the past, the primary route to the eastern Terai was on foot. However, as vehicles started operating, Sindhuli seemed to lose some of its significance …
The Fort’s Future – Sindhuligadhi’s Role in Eastern Nepal’s Tourism Landscape Read More »
Teamwork for Success Starting and running a successful business is like working on a team project – everyone has a role to play. This article will look at how each part of a company, like Human Resources, Finance, Production and Marketing, along with every employee working together, is essential for making a business plan work. …
In today’s rapidly evolving world, skilling has emerged as a critical challenge for organisations across public and private sectors. The need for continuous upskilling and reskilling is driven by technological advancements, changing market demands and the evolving nature of work. Despite the increasing recognition of the importance of skilling, several challenges persist, making it difficult …
Small and Medium Enterprises (SMEs) are the backbone of economies worldwide, and in Nepal, they account for over 90% of the total business establishments. Despite their overwhelming presence, the contribution of SMEs to the economy is estimated at only about 25% of the country’s GDP, with much of this stemming from informal sectors. This article …
As an entrepreneur, I believe opportunities are everywhere; what is needed is the will and a favourable environment for investors. I consider myself an optimist, always positive and focused on finding solutions, no matter how challenging the circumstances. My priority is to discuss how we can transform Nepal into a prosperous nation by harnessing its …
Let’s transform economy as political stability prevails Read More »
Artificial Intelligence (AI) is transforming global industries and business practices. Recent advancements in Large Language Models (LLMs) have democratised AI, making its capabilities accessible to anyone willing to explore and invest in this cutting-edge technology. To unlock the full potential of AI, organisations are encouraged to embrace cloud-based solutions. As remote work becomes increasingly common, …
Empowering Nepali businesses through the power of cloud computing Read More »
Did you know that since the year 2000, 52% of the companies in the Fortune 500 have either been acquired, gone bankrupt, or no longer exist? Every savvy business leader knows that success is a year after year challenge to maintain core businesses, improve operations, and grow revenue. If we look back to the Fortune …
Sustaining a Performance Culture – Balancing Work Read More »
In today’s competitive business landscape, storytelling has emerged as a vital tool for engaging employees, captivating customers, and earning the trust of stakeholders. For business owners/leaders, mastering the art of storytelling goes beyond crafting compelling narratives; it’s about driving engagement and achieving tangible results. Also, even before getting on with storytelling remember – tell stories …
Business Challenges and Employee Welfare The media landscape in Nepal has undergone a remarkable transformation, playing a pivotal role in shaping public opinion and informing the citizenry. This evolution, however, is not without its complexities. From its inception, the media has held the power to influence the public mindset and catalyse significant societal and …
