A Modern Approach Using Social Marketing Platforms! The automotive market in Nepal is undergoing a significant transformation as electric vehicles (EVs) gain traction alongside traditional Internal Combustion Engine (ICE) cars. Selling these two types of vehicles requires distinct approaches due to differences in consumer preferences, infrastructure and market dynamics. ICE cars appeal to buyers seeking …
As the advertising industry continues to develop at a rapid pace, businesses will continue to find themselves at a crossroads when deciding how to allocate their advertising budgets: TV, digital, both, neither? Digital advertising and traditional television advertising are historically strong channels for reaching target audiences. However, a rising star in the advertising industry that …
Advertising through TV comparing with Digital Media and Linked TV Read More »
Unleashing the True Potential of Your Innovation Process Innovation is the lifeblood of organisational growth and competitiveness. Yet, the path from ideation to successful implementation is fraught with critical decision-making moments, each significantly impacting the innovation value chain. At every stage – from identifying opportunities, generating and evaluating ideas, to developing and commercialising solutions – …
Speak without Fear #4 Startup events are popping up everywhere in Kathmandu and across Nepal. Whether it is students competing in the HULT Prize, professionals pitching at NYEF, CNIYEF events, and Tangent Waves’s bootcamps/accelerators, or founders presenting at demo days in Challenge Funds for investments and grants – there is one thing they all have …
Pitching for Startups: Mastering the 7-Minute Stage Read More »
As our train gently rolled out of Delhi, Prajal (a professor at the University of Groningen and my old friend) and I were heading to Indian Institute of Management Bodh Gaya’s Sustainability Conference – a journey both literal and metaphorical. I was preparing to present my Massive Online Course on Himalayan Sustainability. Prajal was set …
When the first Nepal Toastmasters Futsal Tournament was organised during the fall of 2023, there was a unique requirement – each team that wanted to qualify needed at least two female players in their 10-person team and one female player playing on the field at all times. The tournament, which was set up to bolster …
A person, a blueprint for enduring impact In a world that demands more than just competence, leadership is no longer about authority, charisma, eloquence or motivating — it’s about responsibility, impact and collective success. In this space and light, let’s look towards the Responsible Leader© Model, to guide us in this shift. The Responsible Leader© …
Mergers and acquisitions (M&A) hold the promise of fast growth, economies of scale, and competitive advantage, yet fully realising these benefits remains a great challenge for business leaders. According to studies by McKinsey and the Harvard Business Review, 70% to 90% of all M&A deals fail to deliver their anticipated benefits. More importantly, poorly executed …
Introduction Can we imagine our lives without modern transportation? Traveling miles on foot, by cart, or on horseback like our ancestors is hardly practical. While such modes of travel might be considered adventurous and appealing for tourism or recreational activities—often at a high cost—they are simply not feasible for daily life. The transport sector is …
Redefining Transport Jobs in Nepal: The Shift from Workers to Professionals Read More »
Nervous when speaking in public? I still remember the tight slap I received from my teacher when I was in the fifth standard. I had mustered up all my courage to tell her that I did not want to participate in a school play as I could not utter the two-line dialogue I was given …
