One of the most significant changes in modern marketing is the shift toward digital channels Marketing has come a long way from its early days when it was simply about getting the word out about a product or service. Today, marketing has evolved into a sophisticated field that employs advanced technologies, data analytics, and a …
In its 36 years of operation, Standard Chartered Bank Nepal Limited (SCBNL) has set some important benchmarks in Nepal. The bank is credited for introducing international practices in organizational management and branding and marketing in the banking business. Pranu Singh is the bank’s Head of Corporate Affairs, Brand & Marketing. In a conversation with the …
Our branding and marketing strategy is completely aligned with the business objectives Read More »
Despite being developed at great expense, the new international airports in Pokhara and Bhairahawa have remained unused and deserted as airlines show no interest to operate flights from the airports. the HRM Amid much fanfare with high hopes from the tourism industry, then Prime Minister Sher Bahadur Deuba inaugurated the Gautam Buddha International Airport (GBIA) …
Making Nepal’s New Intl’ Airports Economically Viable Read More »
Nepali officials are hopeful that India will give the green signal to export power from the project the HRM With India’s assurance of allowing power export from Nepal to Bangladesh, the government is planning to export the electricity generated from the Likhu-4 Hydropower Project to Bangladesh. According to a senior official at the Ministry of …
Plans Afoot to Export Power from Likhu-4 to Bangladesh Read More »
With the rapid advancement in technology and the increasing complexity of the business environment, the HR function has evolved significantly over the years Human Resources (HR) is an essential aspect of any organization, regardless of its size, nature, or industry. The HR department deals with various functions related to managing and developing the organization’s human …
How HR Practices are Evolving in the 3rd and 5th Dimensions? Read More »
Hari Saran Subedi is the Managing Director of A.D Release, one of Nepal’s leading media buying agencies. With over 20 years of experience in the Nepali media and advertising industry, Subedi has played a pivotal role to introduce pioneering program concepts to the Nepali television industry that include reality TV shows such as Nepal Idol, …
Subscription model needs to be introduced in Nepal’s media industry Read More »
The leadership should be willing to change the DNA of the organization and evolve to a new nature of the organization altogether Every successful organization has a ‘once upon a time’ entrepreneurial story where it was a startup with new ideas, a great appetite for risk, energetic teams, milestones to achieve, ‘mission impossible’, lean processes, …
Being an Innovative Organization : Avoid These Mistakes Read More »
Widely known for its Goldstar brand of shoes, Kiran Shoes Manufacturers, is the leading producer of footwear in Nepal. A part of the Universal Group, the company has been producing several popular brands of footwear since the mid-1970s. The company manufactures products for the domestic market and exports shoes to India and other foreign markets. …
Bad customer centricity not only impacts the supplier, but the end customer. Every now and then, someone in an organization brings up customer centricity or sensitivity. This conversation invariably comes-up when there has been a negative customer advocacy, or a key account / customer churn or great sales year but lesser net adds etc. Or …
Bullying at work is a serious issue that harms both individuals and the entire organization. Bullying or harassment is putting someone in a situation of discomfort. It could be as harsh as torture or big torment that could create conflicts among employees and serious disciplinary issues in an organization. There are many types of bullying …
