nepal

Non-marketing strategies in a dynamic entrepreneurial ecosystem

Unlike market strategies such as pricing, promotion, and supply chain management, a non-market strategy involves actions taken by a business to manage its relationships with various stakeholders, including governments, regulators, activists, the media, and the public. These strategies are thus linked to a firm’s ability to navigate the regulatory, institutional, and policy aspects of its …

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Building an Inclusive Entrepreneurship Ecosystem

Entrepreneurship is increasingly recognised as a pathway to inclusive and sustainable development. Yet, in developing nations like Nepal, systemic barriers such as gender inequality, geographic remoteness, and socio-cultural exclusion continue to prevent large segments of society, particularly marginalised women, from fully participating in the entrepreneurial economy. This article tries to explore how an inclusive entrepreneurship …

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Beyond Privatisation

The Push for Corporatisation in Nepal Nepal’s economic landscape underwent a significant shift with the liberal economic policies of the 1990s, which created a fertile environment for the private sector. Before this, the country’s economy was predominantly agrarian, with a private sector limited to small-scale manufacturing, including handicrafts. State-Owned Enterprises (SOEs) were responsible for producing …

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Monetary Policy Focuses on Spent Forces, Ignores Pluralism

Nepal Rastra Bank (NRB) has unveiled an accommodative monetary policy for FY 2025/26 that appears friendly to the private sector. Guided by liberal economic principles – deregulation and private sector development – the policy adopts a flexible stance toward banks in terms of operations and toward borrowers. Agriculture and small and medium enterprises (SMEs) remain …

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Strategy is a Behaviour, not a Document

Reimagining use of Strategy with OCSM© as key qualifiers W alk the corridors of any organisation today, and you will encounter one of the most frequently uttered and least understood words in business: strategy. There are several other fashionable words too: transformation, digital, quantum leap, change management, IPO ready, differentiating approach, customer centricity, unique value …

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Tick-the-box training may fulfil audit trails but fails to shift performance or mindset

Raveena Desraj Shrestha (Chapman) is a career banker with over three decades of experience in Nepal’s financial industry, rising from the grassroots to serve at the highest level of executive leadership. She has been recognised nationally and internationally for service excellence, transformation, and leadership. After taking voluntary retirement, she has devoted her second chapter to …

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Tick-the-Box Trainings Undermine Real Capacity Building

The culture of learning and development (L&D) in the workplace has been gaining momentum, yet the effectiveness of these initiatives is frequently called into question. Although a wide array of trainings aimed at developing employee capacity are being offered with increasing frequency, there is a notable lack of emphasis on evaluating their impact or making …

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Electronics sector requires aligning with rapidly evolving technology trends, consumer expectations, and buying behaviours

Gaurab Hamal, Deputy General Manager of Marketing and Brand Management at CG Electronics, has served the company for over five years. He also lectures on management at Islington College. Hamal possesses diverse marketing experience across the automotive, spirits/liquor, telecommunication, and electronics/home appliance sectors. The HRM Nepal recently interviewed Hamal to explore various dimensions of sales …

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