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Opinion

Beyond Profits – The Power of ESG Integration in Corporate Strategy

Opinion

Environmental, Social, and Governance (ESG) are increasingly recognised as essential elements in corporate management strategies. ESG represents non-financial factors that companies should consider alongside financial considerations when making business decisions. Unlike in the past, where financial implication was the sole criterion for management decisions in a company, ESG mandates evaluating elements that impact a company’s …

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Guiding customers in their purchase decision-making process

Opinion

Marketing is everything, else no business and no growth. Marketing starts with identifying target customers and their expectations. The first question that every marketer must answer is ‘are your target customers aware about your brand?’ There are a lot of cases where sellers cannot find buyers and buyers cannot find sellers for a particular brand …

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The Fort’s Future – Sindhuligadhi’s Role in Eastern Nepal’s Tourism Landscape

Opinion

“Though my ancestral home is in Sindhuli, I spent most of my childhood outside the district due to my father’s job, leading me to grow up in various places. In the past, the primary route to the eastern Terai was on foot. However, as vehicles started operating, Sindhuli seemed to lose some of its significance …

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SMEs in Nepal – Navigating Challenges, Seizing Opportunities, and Preparing for Global Integration

Opinion

Small and Medium Enterprises (SMEs) are the backbone of economies worldwide, and in Nepal, they account for over 90% of the total business establishments. Despite their overwhelming presence, the contribution of SMEs to the economy is estimated at only about 25% of the country’s GDP, with much of this stemming from informal sectors. This article …

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Let’s transform economy as political stability prevails

Opinion

As an entrepreneur, I believe opportunities are everywhere; what is needed is the will and a favourable environment for investors. I consider myself an optimist, always positive and focused on finding solutions, no matter how challenging the circumstances. My priority is to discuss how we can transform Nepal into a prosperous nation by harnessing its …

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Empowering Nepali businesses through the power of cloud computing

Opinion

Artificial Intelligence (AI) is transforming global industries and business practices. Recent advancements in Large Language Models (LLMs) have democratised AI, making its capabilities accessible to anyone willing to explore and invest in this cutting-edge technology. To unlock the full potential of AI, organisations are encouraged to embrace cloud-based solutions. As remote work becomes increasingly common, …

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Navigating the Talent Landscape – Strategies for Acquisition and Retention

Opinion

“Take care of your employees, and they’ll take care of your business.” – Richard Branson. In today’s competitive job market, 58 percent of HR professionals cite a lack of qualified candidates as their greatest challenge in talent acquisition (Society for Human Resource Management [SHRM], 2024). The fast pace of technological change, coupled with evolving workforce …

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