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Advertising through TV comparing with Digital Media and Linked TV

Opinion

As the advertising industry continues to develop at a rapid pace, businesses will continue to find themselves at a crossroads when deciding how to allocate their advertising budgets: TV, digital, both, neither? Digital advertising and traditional television advertising are historically strong channels for reaching target audiences. However, a rising star in the advertising industry that …

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The traditional media still has a lot of credibility

Interview

The Nepali advertising and marketing industry is going through a big transformation as consumer habits are changing rapidly with technology becoming an integral part of the lives of people. Santosh Shrestha, Managing Director of Mars Advertising and Research Pvt Ltd, thinks that the Nepali advertising industry is currently in a transitional phase. Shrestha has been …

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