Helen Silvester is the British Council’s Regional Director for South Asia, overseeing its mission to build connections, understanding and trust between people in the UK and in India, Pakistan, Bangladesh, Nepal and Sri Lanka. She brings a wealth of senior leadership experience and passion to this position and is no stranger to the region having …
Nabin Shrestha is the Strategist and Creative Head of Water Communication. He has extensive experience of working as strategy planner, brand manager and creative head for over 100+ local and international brands in the private sector including airlines, automobiles, hospitality, tourism, real estate, pharmaceutical, FMCG and in social sectors especially in tourism, health, environment, education …
Bibechana Shrestha is a marketing leader with 14 years of experience driving success in Nepal’s competitive FMCG industry. Recognised for her strategic thinking and ability to navigate challenging markets, Shrestha excels in brand management, marketing campaigns, media planning and on-ground activations. Her expertise encompasses e-commerce as well, ensuring all efforts align with stakeholder needs. Shrestha’s …
Meghendra Prakash Giri, Chief of Branding and Communications at SuryaJyoti Life Insurance Company Ltd., boasts 25 years of experience in marketing, communications and branding in media, multinational company and insurance sector. His pivotal role in the successful merger campaign of Surya Life and Jyoti Life insurance companies underscores his expertise. SuryaJyoti Insurance holds the distinction …
We should never look back and do our jobs passionately Read More »
Mahesh Swar is the President of Nepalese Marketing Association (NMA) and Chief Executive Officer of Kantipur Publications, the country’s leading publication house. Swar, as a management professional, believes in dynamism of the leadership in institutional building. He is the founding president of NMA – umbrella network of marketing professionals – established two years back with …
Marketing professionals shouldn’t undervalue their roles Read More »
Brand and marketing are essential components for any organisation for a mass acceptability of their products and services and to get connected to the people/clients. In this era of digital transformation, digital marketing has leveraged the products and services with optimum attention of clients as well as prospective ones. In this context, the HRM caught …
Digital Marketing as a prominent pillar of our strategy Read More »
Over the last few years, there have been big changes in the landscape of the Nepali advertising and marketing industry. Digital disruption has impacted all realms of the industry from the creativity of marketers and advertisers to the media consumption by consumers. Apart from this disruption, the advertising sector is grappling with the recession which …
Digital advertising is not replacing traditional mediums but rather, complementing them Read More »
Times are challenging for Nepali banks and financial institutions. The Macroeconomic headwinds are blowing strong as the country’s economy grapples with a deep recession. Mahalaxmi Bikas Bank Limited, a prominent national-level development bank in Nepal, Limited is braving the situation with prudent banking practices, and effective marketing and communication strategies. Basant Baksi, Head of Liability …
Mahalaxmi Bikas Bank is keenly attuned to the power of digital media Read More »
The International Labor Organization (ILO) has been supporting Nepal in addressing the issues related to labor since the Himalayan country became its member in 1966. Over the course of 57 years, the United Nations agency has remained active in a wide range of areas that include advocacy of the rights of workers, labor welfare, empowerment …
Transforming informal labor market into a formal one is the biggest challenge for Nepal Read More »
The Nepali advertising and marketing industry is going through a big transformation as consumer habits are changing rapidly with technology becoming an integral part of the lives of people. Santosh Shrestha, Managing Director of Mars Advertising and Research Pvt Ltd, thinks that the Nepali advertising industry is currently in a transitional phase. Shrestha has been …
The traditional media still has a lot of credibility Read More »
