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Interview

Digital advertising is not replacing traditional mediums but rather, complementing them

Interview

Over the last few years, there have been big changes in the landscape of the Nepali advertising and marketing industry. Digital disruption has impacted all realms of the industry from the creativity of marketers and advertisers to the media consumption by consumers. Apart from this disruption, the advertising sector is grappling with the recession which …

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Mahalaxmi Bikas Bank is keenly attuned to the power of digital media

Interview

Times are challenging for Nepali banks and financial institutions. The Macroeconomic headwinds are blowing strong as the country’s economy grapples with a deep recession. Mahalaxmi Bikas Bank Limited, a prominent national-level development bank in Nepal, Limited is braving the situation with prudent banking practices, and effective marketing and communication strategies. Basant Baksi, Head of Liability …

Mahalaxmi Bikas Bank is keenly attuned to the power of digital media Read More »

Transforming informal labor market into a formal one is the biggest challenge for Nepal

Interview

The International Labor Organization (ILO) has been supporting Nepal in addressing the issues related to labor since the Himalayan country became its member in 1966. Over the course of 57 years, the United Nations agency has remained active in a wide range of areas that include advocacy of the rights of workers, labor welfare, empowerment …

Transforming informal labor market into a formal one is the biggest challenge for Nepal Read More »

The traditional media still has a lot of credibility

Interview

The Nepali advertising and marketing industry is going through a big transformation as consumer habits are changing rapidly with technology becoming an integral part of the lives of people. Santosh Shrestha, Managing Director of Mars Advertising and Research Pvt Ltd, thinks that the Nepali advertising industry is currently in a transitional phase. Shrestha has been …

The traditional media still has a lot of credibility Read More »

Elica products stand out due to robust quality and appealing designs

Interview

Elica PB Whirlpool Kitchen Appliances Pvt. Ltd, a subsidiary of Whirlpool India, is a well-known name in the international kitchen appliances market. The company is regarded for its wide range of products including kitchen hoods, chimneys, ovens, and cooktops. For the last six years, Elica has been catering to Nepali consumers with its products that …

Elica products stand out due to robust quality and appealing designs Read More »

The need of the moment is to cater to brand activities through prioritization and necessity

Interview

Doing business has become tough for Nepali corporate groups lately primarily due to the economic downturn in the country. In this context, marketing professionals are faced with several difficulties in their areas of work. Similarly, there are other challenges for them stemming from changes in the preferences of consumers and digitization. Punam Singh is the …

The need of the moment is to cater to brand activities through prioritization and necessity Read More »

Nepal needs to deepen FDI reforms to encourage new inflows of investment and technology

Interview

As Nepal faces one of the most challenging times in its history economically due to various external and internal factors, the support of multilateral partners like the World Bank has become more important than ever for the country. The Washington DC-based agency has been supporting the Himalayan nation in diverse areas for a long time …

Nepal needs to deepen FDI reforms to encourage new inflows of investment and technology Read More »

Universalelectricity access in the country is the top priorityof AEPC

Interview

Established in 1996, the Alternative Energy Promotion Centre (AEPC) is the Nepal government’s main agency for promoting renewable and alternative energy in the country. In 2018, AEPC was mandated with energy efficiency, climate finance, and collaborating with provincial governments and local levels to implement renewable energy and energy efficiency. In its 27 years of operation, …

Universalelectricity access in the country is the top priorityof AEPC Read More »

Dabur Nepal is a market leader in most of the categories that it operates

Interview

In its three decades of establishment, Dabur Nepal has set milestones in the corporate sector of Nepal. Be it sales & marketing, product development, or HR management, the subsidiary of the Indian multinational FMCG company Dabur Ltd, has always been at the forefront of its business. In April this year, the company struck a Rs …

Dabur Nepal is a market leader in most of the categories that it operates Read More »

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