Interview

Elica products stand out due to robust quality and appealing designs

Elica PB Whirlpool Kitchen Appliances Pvt. Ltd, a subsidiary of Whirlpool India, is a well-known name in the international kitchen appliances market. The company is regarded for its wide range of products including kitchen hoods, chimneys, ovens, and cooktops. For the last six years, Elica has been catering to Nepali consumers with its products that …

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The need of the moment is to cater to brand activities through prioritization and necessity

Doing business has become tough for Nepali corporate groups lately primarily due to the economic downturn in the country. In this context, marketing professionals are faced with several difficulties in their areas of work. Similarly, there are other challenges for them stemming from changes in the preferences of consumers and digitization. Punam Singh is the …

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Nepal needs to deepen FDI reforms to encourage new inflows of investment and technology

As Nepal faces one of the most challenging times in its history economically due to various external and internal factors, the support of multilateral partners like the World Bank has become more important than ever for the country. The Washington DC-based agency has been supporting the Himalayan nation in diverse areas for a long time …

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Universalelectricity access in the country is the top priorityof AEPC

Established in 1996, the Alternative Energy Promotion Centre (AEPC) is the Nepal government’s main agency for promoting renewable and alternative energy in the country. In 2018, AEPC was mandated with energy efficiency, climate finance, and collaborating with provincial governments and local levels to implement renewable energy and energy efficiency. In its 27 years of operation, …

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Dabur Nepal is a market leader in most of the categories that it operates

In its three decades of establishment, Dabur Nepal has set milestones in the corporate sector of Nepal. Be it sales & marketing, product development, or HR management, the subsidiary of the Indian multinational FMCG company Dabur Ltd, has always been at the forefront of its business. In April this year, the company struck a Rs …

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Digitalization and social media have opened new avenues for brands to connect with consumers

Times are hard for the Nepali advertising industry. Business is down sharply as advertisers have slashed their marketing expenses. Sudip Thapa, Group Managing Director of ANS.CO says that digital platforms have been helping advertisers and marketers to some extent in the current difficult business climate.  Thapa, who is the First Vice President of the Advertising …

Digitalization and social media have opened new avenues for brands to connect with consumers Read More »

Nepal should diversify its economy to rely less on remittances and agriculture and attract FDI

The role of international financial agencies like the International Monetary Fund (IMF) has become crucial for Nepal which is facing a deeper economic downturn. The Washington DC-based agency has been supporting Nepal ever since the country became a member in 1961. Currently, IMF is actively supporting with assistance like the Extended Credit Facility (ECF), and …

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DishHome can target several areas for further business expansion

Since its inception in 2010, Dish Media Network Limited (DishHome) has set industry standards in the TV broadcast business in Nepal as the only DTH services provider. Over the last few years, the company has ventured into internet and IPTV services that have received a warm welcome from customers. Sanjay Rajbhandary, Deputy General Manager of …

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Govt has the key role to bring the crisis-prone economy back on track

Never before in the history of FNCCI, has new leadership in the apex body of the Nepali private sector been forced to face turbulence like in the present. With the country’s facing big external and internal macroeconomic headwinds, the newly elected executive committee of FNCCI headed by President Chandra Prasad Dhakal has a difficult road …

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