The Nepali advertising and marketing industry is going through a big transformation as consumer habits are changing rapidly with technology becoming an integral part of the lives of people. Santosh Shrestha, Managing Director of Mars Advertising and Research Pvt Ltd, thinks that the Nepali advertising industry is currently in a transitional phase. Shrestha has been …
The traditional media still has a lot of credibility Read More »
Elica PB Whirlpool Kitchen Appliances Pvt. Ltd, a subsidiary of Whirlpool India, is a well-known name in the international kitchen appliances market. The company is regarded for its wide range of products including kitchen hoods, chimneys, ovens, and cooktops. For the last six years, Elica has been catering to Nepali consumers with its products that …
Elica products stand out due to robust quality and appealing designs Read More »
Doing business has become tough for Nepali corporate groups lately primarily due to the economic downturn in the country. In this context, marketing professionals are faced with several difficulties in their areas of work. Similarly, there are other challenges for them stemming from changes in the preferences of consumers and digitization. Punam Singh is the …
As Nepal faces one of the most challenging times in its history economically due to various external and internal factors, the support of multilateral partners like the World Bank has become more important than ever for the country. The Washington DC-based agency has been supporting the Himalayan nation in diverse areas for a long time …
Nepal needs to deepen FDI reforms to encourage new inflows of investment and technology Read More »
Established in 1996, the Alternative Energy Promotion Centre (AEPC) is the Nepal government’s main agency for promoting renewable and alternative energy in the country. In 2018, AEPC was mandated with energy efficiency, climate finance, and collaborating with provincial governments and local levels to implement renewable energy and energy efficiency. In its 27 years of operation, …
Universalelectricity access in the country is the top priorityof AEPC Read More »
In the world of marketing and event management, Brandworth Pvt. Ltd. is rising as one of the fastest growing creative media companies in Nepal. Mohan Gajurel is the CEO of the company and has over 15 years of experience in media planning and marketing working at Kantipur Media Group and Kamana Prakashan Samuha. The HRM …
Brandworth has created its own product ecosystem Read More »
In its three decades of establishment, Dabur Nepal has set milestones in the corporate sector of Nepal. Be it sales & marketing, product development, or HR management, the subsidiary of the Indian multinational FMCG company Dabur Ltd, has always been at the forefront of its business. In April this year, the company struck a Rs …
Dabur Nepal is a market leader in most of the categories that it operates Read More »
Times are hard for the Nepali advertising industry. Business is down sharply as advertisers have slashed their marketing expenses. Sudip Thapa, Group Managing Director of ANS.CO says that digital platforms have been helping advertisers and marketers to some extent in the current difficult business climate. Thapa, who is the First Vice President of the Advertising …
The role of international financial agencies like the International Monetary Fund (IMF) has become crucial for Nepal which is facing a deeper economic downturn. The Washington DC-based agency has been supporting Nepal ever since the country became a member in 1961. Currently, IMF is actively supporting with assistance like the Extended Credit Facility (ECF), and …
Since its inception in 2010, Dish Media Network Limited (DishHome) has set industry standards in the TV broadcast business in Nepal as the only DTH services provider. Over the last few years, the company has ventured into internet and IPTV services that have received a warm welcome from customers. Sanjay Rajbhandary, Deputy General Manager of …
DishHome can target several areas for further business expansion Read More »
