Times are hard for the Nepali advertising industry. Business is down sharply as advertisers have slashed their marketing expenses. Sudip Thapa, Group Managing Director of ANS.CO says that digital platforms have been helping advertisers and marketers to some extent in the current difficult business climate. Thapa, who is the First Vice President of the Advertising …
The role of international financial agencies like the International Monetary Fund (IMF) has become crucial for Nepal which is facing a deeper economic downturn. The Washington DC-based agency has been supporting Nepal ever since the country became a member in 1961. Currently, IMF is actively supporting with assistance like the Extended Credit Facility (ECF), and …
Since its inception in 2010, Dish Media Network Limited (DishHome) has set industry standards in the TV broadcast business in Nepal as the only DTH services provider. Over the last few years, the company has ventured into internet and IPTV services that have received a warm welcome from customers. Sanjay Rajbhandary, Deputy General Manager of …
DishHome can target several areas for further business expansion Read More »
Never before in the history of FNCCI, has new leadership in the apex body of the Nepali private sector been forced to face turbulence like in the present. With the country’s facing big external and internal macroeconomic headwinds, the newly elected executive committee of FNCCI headed by President Chandra Prasad Dhakal has a difficult road …
Govt has the key role to bring the crisis-prone economy back on track Read More »
Save the Children has been operating in Nepal since 1976 and has made significant contributions to child rights helping Nepal make strides in addressing child mortality, malnutrition and child marriage, among other issues. Heather Campbell is the Country Director of Save the Children for Nepal and Bhutan. In a conversation with the HRM, she explains …
Times are challenging for the Nepali advertising industry. After going through a disastrous period during the Covid-19 pandemic, Nepali advertisers and marketers have found themselves surrounded by a deep economic slowdown in the country. The market demand for goods and services has slumped sharply which is also reflected in the reduced advertising expenditure and activities …
The overall advertising market has decreased by almost 50-55 percent in the past 3 years Read More »
At present, Nepal’s economy is probably facing one of the most challenging times in living memory. After the start of the Covid-19 pandemic three years ago, the economy headed south, and the most difficult phase was seen in the last one and a half years. The Nepal Rastra Bank (NRB) took some bold yet unpopular …
The policy measures of NRB are in the best interest of the Nepali society at large Read More »
In its 36 years of operation, Standard Chartered Bank Nepal Limited (SCBNL) has set some important benchmarks in Nepal. The bank is credited for introducing international practices in organizational management and branding and marketing in the banking business. Pranu Singh is the bank’s Head of Corporate Affairs, Brand & Marketing. In a conversation with the …
Our branding and marketing strategy is completely aligned with the business objectives Read More »
Hari Saran Subedi is the Managing Director of A.D Release, one of Nepal’s leading media buying agencies. With over 20 years of experience in the Nepali media and advertising industry, Subedi has played a pivotal role to introduce pioneering program concepts to the Nepali television industry that include reality TV shows such as Nepal Idol, …
Subscription model needs to be introduced in Nepal’s media industry Read More »
For a country like Nepal, the global climate has emerged as one of the biggest threats. While the Himalayan nation’s contribution to the worldwide greenhouse gas emission is negligible, the country finds itself surrounded by a number of global warming-induced challenges. Saurav Dhakal is an entrepreneur and a climate activist whose focus has been on …
