A Modern Approach Using Social Marketing Platforms! The automotive market in Nepal is undergoing a significant transformation as electric vehicles (EVs) gain traction alongside traditional Internal Combustion Engine (ICE) cars. Selling these two types of vehicles requires distinct approaches due to differences in consumer preferences, infrastructure and market dynamics. ICE cars appeal to buyers seeking …
Diana Bocaneala, Vice President of Global Talent at CloudFactory, recently concluded a business trip to Kathmandu marked by several engagements. On March 26, she delivered a keynote address at the HR Meet 2025, organised by Growthsellers Pvt. Ltd., focusing on how intelligence, innovation and business impact are shaping the future of human resource management. With …
I pursued Chartered Accountancy for my higher education. My article-ship was completed in Mumbai, India. Throughout my studies, I also engaged in part-time training. However, my first official employment began at Rastriya Banijya Bank (RBB) in 2006, starting at level 9. At that time, RBB had brought in foreign management to improve the state-owned banks, …
Deepak Raj Joshi serves as the Chief Executive Officer of the Nepal Tourism Board (NTB), a collaborative initiative between the government and the private sector dedicated to tourism promotion. Under his leadership, the NTB has been actively engaged in positioning Nepal as a compelling investment opportunity through forward-thinking promotional and marketing strategies, adapting to the …
My professional career has been rooted in teaching experience. My very first employment was that of a school teacher in Shree Madhawaliya Secondary School at Bhairahawa while pursuing my intermediate studies in 1993/94. Later on, I moved to Kathmandu for further studies. For reasons of poverty on the part of my parents, I was required …
When the first Nepal Toastmasters Futsal Tournament was organised during the fall of 2023, there was a unique requirement – each team that wanted to qualify needed at least two female players in their 10-person team and one female player playing on the field at all times. The tournament, which was set up to bolster …
Mergers and acquisitions (M&A) hold the promise of fast growth, economies of scale, and competitive advantage, yet fully realising these benefits remains a great challenge for business leaders. According to studies by McKinsey and the Harvard Business Review, 70% to 90% of all M&A deals fail to deliver their anticipated benefits. More importantly, poorly executed …
Sushil Prasad Shrestha is a seasoned marketing professional with over 25 years of experience in Strategic Brand Management, Core Marketing, and Product Development. He earned his MBA in Marketing Management from Pune University, India. Recognised for his ability to drive business growth and build high-performing teams, Shrestha has established himself as a leader in the …
Adapting to consumer preferences through innovation ensures brand survival Read More »
Nepal’s insurance sector has experienced substantial consolidation in recent years, prompted by the increased paid-up capital requirements for insurance companies. The Nepal Insurance Authority (NIA) – the regulator of the insurance sector – has raised the paid-up capital of insurance companies tenfold since 2017 in two phases, leading insurance companies to pursue mergers to meet …
Samikshya Rana is the Human Resource Head at IME Pay. She has been in the HR profession for over a decade. She began her career in recruitment and gradually transitioned into broader HR functions, gaining invaluable experience and a deep understanding of workplace culture, employee engagement and talent development. In a conversation with the HRM …
