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Nabil Bank signs MoU with Apollo Information Centre, customers to get 10% discount

News Brief

Nabil Bank has entered into a strategic partnership with Apollo Information Centre, the official representative of Apollo Hospital, India. The signing of a memorandum of understanding (MoU) marks a significant milestone in providing added value to Nabil Bank’s customers by offering exclusive discounts and privileged services. The MoU was signed by Chief Marketing Officer of …

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Nabil Bank Launches ‘Nabil Digo Bachat Khata’

Report

KATHMANDU: Nabil Bank has introduced innovative and impactful savings account ‘Nabil Digo Bachat Khata,’ savings account in Nepal with an aim to promote sustainable development and reduce carbon emissions. This initiative aligns with Nepal’s ambitious target of achieving net-zero carbon emissions by 2045 and contributes directly to global sustainability efforts. Through this innovative savings account, …

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Selling Electric Cars vs. ICE Cars in Nepal

Opinion

A Modern Approach Using Social Marketing Platforms! The automotive market in Nepal is undergoing a significant transformation as electric vehicles (EVs) gain traction alongside traditional Internal Combustion Engine (ICE) cars. Selling these two types of vehicles requires distinct approaches due to differences in consumer preferences, infrastructure and market dynamics. ICE cars appeal to buyers seeking …

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Advertising through TV comparing with Digital Media and Linked TV

Opinion

As the advertising industry continues to develop at a rapid pace, businesses will continue to find themselves at a crossroads when deciding how to allocate their advertising budgets: TV, digital, both, neither? Digital advertising and traditional television advertising are historically strong channels for reaching target audiences. However, a rising star in the advertising industry that …

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Navigating Cognitive Biases

Opinion

Unleashing the True Potential of Your Innovation Process Innovation is the lifeblood of organisational growth and competitiveness. Yet, the path from ideation to successful implementation is fraught with critical decision-making moments, each significantly impacting the innovation value chain. At every stage – from identifying opportunities, generating and evaluating ideas, to developing and commercialising solutions – …

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Burly has a vision to deliver strong and reliable products with advanced features

Interview

Chirag Sharma, Managing Director of Burly Home Appliances, India’s leading Original Equipment Manufacturer (OEM) founded in 2018, recently oversaw the Nepal launch of their new line of 17 air coolers. The launch event was held on March 17, 2025, at Vivanta Kathmandu. Burly has partnered with CG Electronics as their exclusive distributor in Nepal. The …

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The most effective HR strategies focus on building the right capabilities to support business growth

Managing People

Diana Bocaneala, Vice President of Global Talent at CloudFactory, recently concluded a business trip to Kathmandu marked by several engagements. On March 26, she delivered a keynote address at the HR Meet 2025, organised by Growthsellers Pvt. Ltd., focusing on how intelligence, innovation and business impact are shaping the future of human resource management. With …

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With over 50 years of trust, Panchakanya’s diverse portfolio meets the evolving needs of modern infrastructure

Interview

Vishal Surana is a dynamic and results-oriented professional with significant experience in IT, branding, and marketing. Currently, he holds the position of Brand Manager at Panchakanya Group, where he spearheads brand strategy and execution for one of Nepal’s most recognised industrial conglomerates. His responsibilities include managing integrated marketing campaigns, corporate communications, product positioning, branding, and …

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