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Driving growth today means going beyond the sale – it’s about understanding the consumer, building the right partnerships, & executing flawlessly where it matters most

Interview

With over 10 years of experience in marketing and a proven track record in driving business growth and managing profit & loss, Saurav Bhattarai honed his expertise in leading high-impact initiatives and delivering measurable results. His career spans across prominent multinational corporations, where he has successfully managed substantial portfolios, including iconic brands like Khukri Rum, …

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The Silent Exit

Opinion

Subtle Trend of Corporate World In an age of subtle office politics and power struggles at work, there is a silent tactic growing its way through Nepal’s corporate world – and it’s called ‘quiet firing’. This is the complete opposite of providing termination letters and creating high-drama exits at offices. Quiet firing is a lower-pitched …

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There’s no excuse for us to not be more efficient and AI is available for everybody

Interview

Raj Goodman Anand, the visionary Founder and CEO of AI consultancy AI First Mindset and B2B content marketing agency Goodman Lantern, distinguishes himself by leading a team where 70% are women. Goodman Lantern collaborates with innovative clients spanning five continents. Anand’s profound understanding of artificial intelligence stems from his engineering background and further rigorous study …

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Nabil Bank signs MoU with Apollo Information Centre, customers to get 10% discount

News Brief

Nabil Bank has entered into a strategic partnership with Apollo Information Centre, the official representative of Apollo Hospital, India. The signing of a memorandum of understanding (MoU) marks a significant milestone in providing added value to Nabil Bank’s customers by offering exclusive discounts and privileged services. The MoU was signed by Chief Marketing Officer of …

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Nabil Bank Launches ‘Nabil Digo Bachat Khata’

Report

KATHMANDU: Nabil Bank has introduced innovative and impactful savings account ‘Nabil Digo Bachat Khata,’ savings account in Nepal with an aim to promote sustainable development and reduce carbon emissions. This initiative aligns with Nepal’s ambitious target of achieving net-zero carbon emissions by 2045 and contributes directly to global sustainability efforts. Through this innovative savings account, …

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Advertising through TV comparing with Digital Media and Linked TV

Opinion

As the advertising industry continues to develop at a rapid pace, businesses will continue to find themselves at a crossroads when deciding how to allocate their advertising budgets: TV, digital, both, neither? Digital advertising and traditional television advertising are historically strong channels for reaching target audiences. However, a rising star in the advertising industry that …

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Navigating Cognitive Biases

Opinion

Unleashing the True Potential of Your Innovation Process Innovation is the lifeblood of organisational growth and competitiveness. Yet, the path from ideation to successful implementation is fraught with critical decision-making moments, each significantly impacting the innovation value chain. At every stage – from identifying opportunities, generating and evaluating ideas, to developing and commercialising solutions – …

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Burly has a vision to deliver strong and reliable products with advanced features

Interview

Chirag Sharma, Managing Director of Burly Home Appliances, India’s leading Original Equipment Manufacturer (OEM) founded in 2018, recently oversaw the Nepal launch of their new line of 17 air coolers. The launch event was held on March 17, 2025, at Vivanta Kathmandu. Burly has partnered with CG Electronics as their exclusive distributor in Nepal. The …

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