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Safety, reliability, affordability and customer care have strengthened the brand image of Buddha Air

Rupesh Joshi is the Director of the Marketing, Sales and Ground Handling Department at Buddha Air, bringing extensive experience in aviation sales and marketing. He joined Buddha Air in 1998 after earning his MBA from the Symbiosis Institute of Business Management in Pune, India. Joshi has conceptualised and successfully implemented numerous marketing strategies that have …

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Navigating Talent Acquisition & Strategic Selection

Recruitment and selection are vital functions within Human Resource Management (HRM). Although often used interchangeably, these two processes are distinct yet deeply interrelated. In modern HRM, recruitment and selection are collectively termed ‘talent acquisition’. Private organisations, in particular, aim to secure top-tier talent, recognising that an employee’s ultimate objective is to drive growth maximisation. Through …

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My Journey at The Soaltee Kathmandu Has Been Truly Fulfilling

Sumati Shakya, Senior Director of Sales, The Soaltee Kathmandu/Autograph Collection My professional journey began in the hospitality industry, where I had the opportunity to work across various hotel departments before specialising in sales and marketing. This diverse early exposure gave me a comprehensive understanding of customer service, operations, and teamwork, a foundation that has shaped …

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Data-driven decision-making, adapdability and system building are three guiding principles of my career

Upendra Pradhan, Business Head, CG Foods Nepal I began my professional career nearly three decades ago. At that time, the job market was very different from what we see today. Opportunities were fewer, information was limited, and career progression largely depended on field experience, perseverance, and consistent performance. Unlike today, there were no digital platforms …

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My vision is to eventually build KSTBYKRESHA into a brand that represents fashion fusion, cultural storytelling and inclusive design

Kresha Koirala is a fashion designer originally from Nepal and now based in New York City. Her journey into fashion began with curiosity, as she was always drawn to clothing not just for its beauty, but as a vessel for identity, emotion, culture, and memory. Over time, that curiosity evolved into a deeper passion for …

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The science of fair & reliable performance appraisal in organisations

Performance management is a complex and critical function within human resource management, comprising a complete cycle that spans goal setting and planning, monitoring, performance review, and feedback. The performance review or appraisal phase within this system requires a scientific approach to ensure a trustworthy, fair, and indisputable evaluation. A top performer acts like a bee, …

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The Pathways for Transition to a Green Economy

Nepal’s FY 2083/84 fiscal policy embeds sustainability within the architecture of a green public economy, advancing green taxation and clean hydro‑bio energy development, and elevating environmental stewardship into a defining pillar of structural sustained economic transformation. INTRODUCTION Nepal’s fiscal year 2083/84 budget marks a decisive turning point in the country’s political economy. With the RSP …

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Budget amidst Nepal’s Economy at Crossroad

The current government, formed with a two-thirds majority following the major political turmoil that accompanied the Gen-Z movement last year, has introduced the budget for the Fiscal Year 2026/27. Numerous studies have pointed out that the lack of good governance in Nepal remains the primary obstacle to economic transformation. Notably, the youth-supported Gen-Z movement had …

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Ability to connect brand strategy with business execution is my biggest contribution in the domain of brand and marketing

Prakash Subedi is a versatile marketing professional whose career spans consumer goods, advertising, smartphones, and technology services, including roles at Chaudhary Group, vivo Nepal, Xiaomi Nepal, and InfoDevelopers, before transitioning into the automotive and electric-mobility sector. Holding an MBA in Marketing, he now oversees brand communication and charging infrastructure at MAW Vriddhi, the authorised distributor …

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